Marker-Volkl @ SIA
3 Booth Spaces Aerial View
Custom Reception Corner View
Binding Area and TV Wall Close-Up
Binding Area and TV Wall
Ski Displays and Meeting Tables
Reception Close-Up
Semi-Private Meeting Area
Performance Wear Booth
Accessories Booth
Detail Drawing: Floorplan
"The whole is worth more than the sum of the parts." This is Marker-Volkl's motto and the inspiration behind redesigning 3 cohesive booth spaces at SIA. The objective was to orient the booths around their German-engineered precision products with an entirely new look, while remaining within the previous year's budget of $100,000. The main booth is comprised of bindings on the left, skis front and center, and a meeting area on the right. Performance wear and accessories are separated into 20'x30' and 10'x50' booths, respectively. A custom corner reception is showcasing both brand logos with additional product show space. A large semi-private meeting area contains modern furniture and a clean, open style.